GCG Marketing is now Agency Habitat

We are a content-focused, full-service agency.

Our approach to brands is informed by the spaces in which brands exist. We equip you with flexible, strategically sound content to keep your brand identity clear and your KPIs in focus. As your audience and media change, we can rapidly adapt and optimize your content to maintain on-brand and engaging creative. And we can do it better than anyone else because we’ve shed the clunky restraints of the “traditional” ad agency model.

1. Identify Audience

Using a variety of scalable research strategies, we help identify your brand’s audience, where they are and how to best communicate to them.

2. Create Engaging Content

Once we’ve learned who we’re talking to, we begin creating. We can help craft brand standards or ideate creative campaign concepts – or we can continue building on the strong foundation you have, pushing it into a bold new direction that feels in line with where you’ve been before.

3.Target & Optimize

Once your brand is established, your positioning doesn’t shift, but your tactics do. We utilize the content library we’ve built to place media that puts your brand in front of the right people with the right message at the right time. We will collect learnings from initial launch and continue to optimize throughout our partnership as we create more content to keep your branding fresh.