FC2 Condoms

Changing perceptions of the female condom via sex-positive strategy and beautiful branding.

The Challenge

An obscure product in a socially taboo product category came with one big question its creators hadn’t been able to answer: How do we encourage women to try a female condom? We needed to change their perspective from condoms are a “he thing” to condoms are a “me thing.”

The Approach

We repositioned the voice and look of the our campaigns from a clinical doctor visit to your sex-positive best friend. We brought the product to life with a little fun, a lot of confidence and a dash of sexploration. We positioned FC2 as the empowered voice on all things sex ed and protection. Instead of being an industry outsider, FC2 is now an industry leader.

The Details

FC2 Condoms
FC2 Condoms
FC2 Condoms
FC2 Condoms
FC2 Condoms
FC2 Condoms
FC2 Condoms
FC2 Condoms
FC2 Condoms
FC2 Condoms

FC2 Condoms

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FC2 Condoms

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Changing perceptions of the female condom via sex-positive strategy and beautiful branding.

The Challenge

The Approach

The Details

Changing perceptions of the female condom via sex-positive strategy and beautiful branding.

The Challenge

The Approach

The Details

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