Director of Social Media

Creativity needs room to breathe. At Agency Habitat, we’ll give you the space. There’s no one right way to live, work, create or sell, which is why we believe in a different kind of work environment. One that is inclusive and inviting to folks from all walks of life, no matter the intersecting identities you encompass. All we ask is that you bring new experiences to the table, share your talents and insights openly and learn as much as you can from the people you meet every day. We know that collaboration, open communication, accountability and a humble spirit drive us forward in our Habitat, and we’re looking to grow with you. We need team players who want to contribute to the greater success of our clients and community. We work hard. We play hard. We do life together with our clients and teammates, and we do it all through brand, content and media. Sound like the place for you? Keep reading.

Job Summary:

We’re looking for a highly strategic and results-driven Director of Social Media to lead our team and help us grow. This is a unique and critical role that combines social media expertise with a strong business development mindset, all while working to further our clients’ goals and ROI. You’ll be instrumental in helping clients understand how social commerce plays such a critical role in their sales funnel as a key touchpoint.

The ideal candidate is a proactive leader who is passionate about building upon our great foundation, helping to grow this evolving service, and working with clients in the beauty, health and wellness, and food and beverage industries.

Key Responsibilities:

Social Media Leadership & Strategy:

• Develop and implement the agency’s social media vision and strategy, making sure it aligns with our overall business goals and client needs.
• Lead and mentor our amazing team of content creators, fostering a culture of innovation, creativity, and collaboration.
• Oversee all social media campaigns and content strategies for our clients, ensuring high-quality execution, brand consistency, and measurable results.
• Collaborate closely with our Influencer Director to ensure a cohesive strategy that maximizes ROI for our clients.
• Stay ahead of the curve on social media trends, algorithm changes, and emerging platforms to keep the agency and our clients at the forefront of the industry.
• Help us create thought leadership content and case studies that showcase our social media expertise and attract new business.

New Business Development:

• Actively identify and qualify new business opportunities and target potential clients that align with our agency’s capabilities and goals.
• Lead the new business pitch process from initial outreach to the final presentation, working with our internal teams to create compelling and winning proposals.
• Build and maintain a robust pipeline of prospective clients and track progress against new business goals.
• Represent the agency at industry events, conferences, and networking functions to build relationships and generate leads.
• Negotiate and close new client contracts, working with the President to finalize terms and scope of work.

Knowledge and Skillset Requirements:

• Platform Proficiency: Deep, hands-on expertise with all major social media platforms, including Instagram, TikTok, Facebook, Pinterest, and YouTube.
• Social Commerce: A thorough understanding of social commerce strategies and how to drive sales directly through social channels.
• Content Creation: Proficiency with in-app editing tools, including Instagram Edits, and a foundational knowledge of video and photo editing software (e.g., Adobe Creative Suite, CapCut).
• Paid Media: Understanding of paid media to be able to work directly with our paid media team to help communicate the best time to boost/spark content for highest driving performance.
• Analytics & Reporting: The ability to pull, analyze, and interpret social media data to inform strategy and provide clear, actionable insights to clients.

Qualifications:

• Education: Bachelor’s degree in marketing, communications, or a related field.
• Work Experience: Minimum of 5 years of experience in social media marketing, with a significant portion of that time in an agency setting.
• Work Requirements: Occasional overtime and travel may be required. May work some odd hours

Relationships:

• Reports to: President and/or their appointees
• External Relationships: Clients and Vendors

Location:

• Fort Worth, TX

We offer a friendly and creative work environment that fosters community, companionship and dynamic working relationships. We believe in the power of connection and collaboration, so we work mostly in our state-of-the-art office, but we understand life happens, and we have the flexibility to work from home when needed.  We offer a competitive salary with potential bonus opportunities based on company and individual performance, plus benefits, 401(k), ample paid time off, a festive holiday schedule, three coffee makers, an arcade and full bar. Are you ready to join our team? OK then, take the phrase, “that’s not my job” out of your vocabulary and apply below.