Growing a Gen Z audience through an unconventional content strategy.

The Challenge | Instagram

Develop a more robust brand look and voice for their social media channels in order to communicate a more distinct personality and to attract a larger 18-24 year old following.

Our Approach

Implement a content strategy that utilizes more video, motion graphics and stop-motion photography to showcase Mooyah’s menu items in new and innovative ways. Incorporate more trend-based content relevant to our target demographic and measure the success of specific content types in order to optimize the strategy accordingly on a month-by-month basis.