Growing a Gen Z audience through an unconventional content strategy.
- Social Media
The Challenge | TikTok
Launch TikTok for Mooyah and begin to grow their following in order to start building brand awareness and advocacy on a new platform with a new audience.
The Approach
Send small, nimble teams out to create content in line with trends and develop employee programs to help gather native UGC.
The Details
- Social Media
Services
- 2D Animation
- 3D Animation
- Product Photography
- Short Form Video
- TikTok
- User-Generated
Tactics
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Mooyah Burgers
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Mooyah Burgers
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Mooyah Burgers
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Mooyah Burgers
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Mooyah Burgers
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Mooyah Burgers
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Mooyah Burgers
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Mooyah Burgers
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Mooyah Burgers
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Mooyah Burgers
TikTok
+4.5k
New Followers
54.1%
Increase in Engagement
10.8k
Total Video Likes
The Challenge | Instagram
Develop a more robust brand look and voice for their social media channels in order to communicate a more distinct personality and to attract a larger 18-24 year old following.
Our Approach
Implement a content strategy that utilizes more video, motion graphics and stop-motion photography to showcase Mooyah’s menu items in new and innovative ways. Incorporate more trend-based content relevant to our target demographic and measure the success of specific content types in order to optimize the strategy accordingly on a month-by-month basis.
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Mooyah Burgers
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Mooyah Burgers
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Mooyah Burgers
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Mooyah Burgers
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Mooyah Burgers
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Mooyah Burgers
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Mooyah Burgers
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Mooyah Burgers
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Mooyah Burgers
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Mooyah Burgers
19k
New Followers
5.1k
Instagram Engagement
6.38M
Instagram Impressions
MOOYAH Burgers
Habitat
Are you ready to get started with us?