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Case Studies
MOOYAH Burgers

Growing a Gen Z audience through an unconventional content strategy.

  • Social Media

The Challenge | TikTok

Launch TikTok for Mooyah and begin to grow their following in order to start building brand awareness and advocacy on a new platform with a new audience.

The Approach

Send small, nimble teams out to create content in line with trends and develop employee programs to help gather native UGC.

The Details
  • Social Media
  • 2D Animation
  • 3D Animation
  • Instagram
  • Product Photography
  • Short Form Video
  • TikTok
  • User-Generated



New Followers


Increase in Engagement


Total Video Likes

The Challenge | Instagram

Develop a more robust brand look and voice for their social media channels in order to communicate a more distinct personality and to attract a larger 18-24 year old following.

Our Approach

Implement a content strategy that utilizes more video, motion graphics and stop-motion photography to showcase Mooyah’s menu items in new and innovative ways. Incorporate more trend-based content relevant to our target demographic and measure the success of specific content types in order to optimize the strategy accordingly on a month-by-month basis.



New Followers


Instagram Engagement


Instagram Impressions

Slideshow Items

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MOOYAH Burgers


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