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Pei Wei

Creating mouth watering UGC that brought in 6.3M impressions

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Creating mouth watering UGC that brought in 6.3M impressions
  • Content
  • Paid Media
  • Social Media

Content Services

Capture & create content to use across Instagram and TikTok that highlights Gen Z trends and lifestyle.

Services

  • Content Strategy
  • Model Sourcing
  • Location Scouting
  • Production & Post-Production
  • Photography
  • Videography
  • UGC Content
  • Set Styling

Media Services

Increase online ordering through the Pei Wei website and app

 

Launch the Pei Wei TikTok account

Services

  • Media Strategy
  • Posting & Scheduling
  • Reporting
  • Programmatic
  • Community Management
  • Campaign Management
  • Paid Social
  • Paid Search
Content Strategy

Increase online brand presence by showcasing traditional Asian-inspired dishes with on-trend content to capture a new Gen Z audience.

TikTok + Instagram

Programmatic

TikTok + Instagram

Impressions

6.3M

Net New Followers

1.5k

Engagement Rate

1.92%

Programmatic

ROAS

$10.66

Online Orders

+9k

To help promote takeout, we created a commercial that combined Pei Wei and Gen Z experiences with high-quality food shots to encourage consumers to share their takeout with the world. We created scenes like taking photos with friends, creating content and using filters to emphasize the flavor that Pei Wei can bring to their lives.