juus Beauty
Using experiential marketing to turn an online community into IRL besties
In a saturated market, juus Beauty needed to prove high-performance efficacy without the dry, medical aesthetic that alienates Gen Z. As their integrated agency partner, we were tasked with balancing custom, high-performance formulations with a playful, “chronically online” brand soul. The goal: shift the narrative from ingredient-heavy “clean beauty” to an identity-driven lifestyle.
The Habitat Agency Model: Eliminating Silos for Rapid Scale
juus engaged our full-service agency ecosystem to maintain total consistency for their Year 1 national launch. By bringing brand strategy, social, production, and interactive in-house, we ensured that the brand’s DNA remained cohesive across every touchpoint, allowing their budget to stretch further and their message to hit harder.
Activating community online and IRL
Organic social was a key driver in bringing juus to life through authentic, Gen Z–native storytelling. Rooted in girlhood, group chats, and everyday routines, UGC felt like it came straight from a best friend—funny, unfiltered, and full of personality—showcasing favorite scents, morning rituals, and honest reactions. This always-on organic presence set the foundation for the “Morning Pit Stop” activation, which seamlessly translated that same energy IRL, surpassing attendance goals, driving strong sampling and social reach, and proving a scalable model where organic content, community, and experience work together to position juus as more than deodorant—it’s all about the fun of getting ready for the day,
- 3.3K+ Organic Mentions
- 500+ Event Attendees
- 3.1M Views
- 1.5K+ Followers
Influencer seeding with a BFF energy
To extend juus beyond owned channels and into real routines, we developed a playful influencer seeding program designed to feel personal, collectible, and shareworthy. Each PR box was thoughtfully curated with full size product, custom packaging, fruit inspired hair clips and keychains, sticker sheets, and handwritten notes, turning a simple send into a moment. Built for creators across audience sizes, the kits leaned into color, texture, and girlhood details that invited unboxing, styling, and posting. The result was organic, feel-good content that felt less like an ad and more like a care package from a friend, fueling authentic buzz, community conversation, and daily deodorant love on social.