FitVine Wine

FitVine needed to bring its core strategy back to life. While the brand had a clear audience and a compelling story, that clarity had begun to fade in recent years. To reignite that energy, we created a branded content library designed for use across multiple channels, re-anchoring the brand in movement, performance, and fun. By reintroducing more dynamic, active sports like pickleball, running, and weightlifting, rather than relying solely on yoga, the content better reflected FitVine’s true spirit and brought its story back into focus.