OLLY Vitamins
Studio lights off, real life on. Moms finally saw themselves in OLLY’s feed.
Our partnership with OLLY was rooted in a clear strategic objective: to deepen high-quality engagement with Millennial moms, the brand’s core audience, by meeting them in a more meaningful and authentic way on social. Leveraging our Social and Production Studio teams, we led an authenticity-first pivot that moved away from overly polished content and toward relatable, lifestyle-driven UGC, skits, and trend-forward storytelling. This approach made the brand feel more human and in tune with where moms are in their lives—seen, heard, and understood as part of a larger community. The shift delivered immediate results, driving increases in engagement, saves, and shares, and within just one month helped foster a stronger, more connected community—proving the new strategy was effectively resonating with and converting OLLY’s intended audience.
organic social
Our core content strategy is built on balance: leveraging authentic, relatable UGC to drive massive audience engagement and simultaneously utilizing polished brand and 3D content to establish category credibility and define the OLLY brand world. While UGC is proven to maximize high-value actions like Saves and Shares, the branded content ensures quality control, visual consistency, and a premium feel. This foundational content validates OLLY’s position as a serious wellness leader and provides the necessary context for the high-performing, trend-forward narratives, ensuring that audience love is built on both genuine connection and brand trust.
- +67.9% Views
- +95.8% Organic Reach
- +818.8% Interactions
back-to-school campaign
For OLLY’s Back-to-School campaign, we focused on meeting millennial moms in one of the busiest, most chaotic moments of their year with a message rooted in empathy, support and humor. Using UGC-style content, skits, and highly relatable scenarios, we positioned OLLY as a wellness BFF—helping moms feel seen, understood, and supported. It reinforced the brand as a trusted part of their family’s everyday routines.
- 2.8M Views
- 37.4K Interactions
- 2.5M Organic Reach