GCG Marketing is now Agency Habitat

Brand Manager

Job Description:

The Brand Manager is a primary link between our clients and the agency, responsible for maintaining a tight relationship with specific accounts, identifying needs and selling Agency Habitat services and talents to meet those needs. The Brand Manager is a key day-to-day agency representative to the client and maintains a highly responsive service orientation in all transactions. They must be knowledgeable in both the client’s business and the agency’s business, expanding their skill set during the time in this role.

S/he is responsible for supporting senior team leads with creating brand identities through research and applying experience to uncover an in-depth knowledge of the organizational process, competitive threats and opportunities of a client’s business. The Brand Manager’s job is to help develop brand strategies, review creative concepts to confirm whether they meet strategic goals, manage expectations and keep the communication flowing. The Brand Manager will also assist in managing the campaign measurement process to ensure that clients and the agency are aligned on key performance metrics, establishing realistic business goals, providing accountability through reporting and analytics, and providing optimized strategies moving forward.

The Brand Manager supports in ensuring that the agency provides:

  • Sound and responsible marketing counseling and planning
  • Consistently superior creative product
  • Work that is strategic and, above all, creative

The Brand Manager needs strong verbal and written communications skills, an aptitude for analytical thinking, a sense of entrepreneurship, strong presentation skills, personal organization, and developing interpersonal skills.

Key responsibilities:

Account Management

  • Acts as an account lead both internally and externally on assigned accounts, reporting to a senior team member for support when needed.
  • Educates clients on agency philosophy and processes, and sets the tone of the partnership
  • Helps clients define the role the agency can play in helping meet business objectives
  • Grows and develops existing accounts
  • Collaborates with internal media, creative and research staff to develop marketing strategies
  • Serves as liaison with other agency partners regarding information-sharing, document-sharing, scheduling meetings and maintaining communications among agency team members
  • Schedules/coordinates meetings, sets meeting objectives, identifies key participants, develops agendas and provides necessary documents and meeting notes
  • Develops proposals, works with Project Managers to develop pricing and presents project plans/cost estimates to clients for approval or modification
  • Develops creative briefs that serve as foundations for campaign development
  • Negotiates with clients regarding details of campaigns and projects
  • Effectively presents, sells and defends all agency work/proposals to clients; supports other client service team members in these functions
  • Quickly and accurately relays Client Change Orders to appropriate agency team members
  • Keeps apprised of progress of clients’ projects through Project Manager(s)
  • Secures all client approvals and works with Project Manager to maintain careful records
  • Reviews and approves all work before it moves into final production to ensure it meets strategic objectives and client expectations
  • Oversees execution of approved programs


  • Informs team leads of opportunities, struggles, capacity and upcoming work
  • Consistently updates and maintains client projections
  • Partners with project management teams to forecast team traffic and project influxes
  • Regularly communicates clients’ short and long-term goals to team leads

Strategic Planning:

  • Keeps apprised of clients’ brands/products/services/marketing developments
  • Ensures team members are provided with appropriate research materials to perform effectively
  • Regularly communicates with clients to understand their long-term goals and make recommendations for/against certain strategies/tactics as appropriate
  • Analyzes client input, together with background knowledge, research, field feedback, etc., to produce full marketing/communications plans that meet and exceed the client’s marketing and business goals and objectives, with support from the team lead
  • Works in a proactive manner with team leads to provide client marketing plans with the greatest added value
  • Briefs creative, media and interactive staff to ensure account strategy is understood prior to project initiation


  • Maintains agency/client relationship; arranges and chairs meetings with clients via phone and in person
  • Works to build networks within client organizations and beyond that could lead to further opportunities, new business growth or efficiencies in process
  • Acts as host/hostess for visiting clients – rolling out the “red carpet”
  • Mentors associate brand managers and project coordinators who show interest in a brand management growth plan


  • Develops scopes of work detailing tactical descriptions
  • Completes billing reports and invoicing for assigned accounts
  • Works with Project Manager(s) to:
    • Assign estimate numbers to scopes of work
    • Review/manage account retainers, scopes of work and project estimates
    • Review reports on client campaigns and project financial details
    • Review financial reports, including:
      • Quote vs. actuals
      • Quarterly projections
    • Routes and gains approval on estimates and scopes of work through team/agency leadership

Business Development

  • Constantly monitors existing accounts for growth opportunities and works with senior team leads to capitalize on any opportunities that may arise
  • Contributes to onboarding new accounts

Perform other tasks as assigned


Reports to: Senior Brand Management Team Lead

External relationships: Clients, Vendors


Education: B.A. in Business, Management, Marketing, Advertising, Journalism, Public Relations or Liberal Arts

Work experience: 4+ years of relevant agency experience, including public relations, marketing or consulting; knowledge of healthcare and pharmaceutical industries preferred; management experience and knowledge of Veeva a plus

Work requirements:Occasional overtime and travel required. May work some odd hours.

We offer a friendly and creative work environment that allows you to work flexibly from home or the office, competitive salaries plus benefits, 401(k), paid time off, a festive holiday schedule, three coffee makers, an arcade and full bar. Are you ready to join our team? OK then, take the phrase, “that’s not my job” out of your vocabulary and apply below.

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