Goodsprout

Making corporate cute and credible. How we branded and launched a children’s skincare parent company.

The Challenge

How do we help a children’s skincare company stand out in a highly saturated market?

The Approach

We focused on what Goodsprout does better than everyone else, the science — and then we cutified it. With simple design elements like 3D microbes and bubble cells, and an approachable but credible style system, Goodsprout’s core differentiators became apparent and lovable at a glance.

The Details

Goodsprout
Goodsprout
Goodsprout
Goodsprout
Goodsprout
Goodsprout
Goodsprout
Goodsprout
Goodsprout
Goodsprout

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Making corporate cute and credible. How we branded and launched a children’s skincare parent company.

The Challenge

The Approach

The Details

Making corporate cute and credible. How we branded and launched a children’s skincare parent company.

The Challenge

The Approach

The Details

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