More Work
Helping a K-Beauty brand bring more consistency to their social media content
The Face Shop
- Content
Expand and refine a natural wellness brand’s social presence through engaging content
Himalaya
- Content
Average ROAS
$19
Paid Social & Paid Search
A paid social campaign that achieved a 103% increase in ROAS in three months
Old Gringo Boots
- Content
- Paid Media
Creating high-quality UGC and branded content at scale for a K-beauty brand
belif
- Content
Norumbega Inn
- Brand
Our Approach
Create a brand that is rooted in tradition, while highlighting what Camden, Maine, has to offer, emphasizing the seasons and local activities. Every season shows a different side of Maine to keep people coming back to The Norumbega.
Brand Services
Elevating the branding of a boutique hotel on the coast of Maine to appeal to a new generation of vacationers, utilizing a timeless look to capture the rich history of The Norumbega.
- Brand Strategy
- Brand Identity
- Visual Systems
- Voice & Narrative
- Messaging Frameworks
- Typography & Color Systems
- Logo System
- Website & Mobile Design
To help showcase the seasonal inspiration of The Norumbega branding, candles matching the seasons were designed as souvenirs for visitors to remind them of their visit and encourage them to return during other seasons.
While working on the rebrand, inspiration was drawn from the original architectural elements of the castle to bring in nuances of the tradition surrounding the hotel.