More Work
Implementing a unique social strategy to bring LinkedIn engagements up to 4.8x the industry standard
7-Eleven Franchising
- Brand
- Content
- Paid Media
How a social media program drove a 263% increase in engagements in 20 days
Whole in One
- Content
Creating mouth watering UGC that brought in 6.3M impressions
Pei Wei
- Content
- Paid Media
How we helped MOOYAH make burgers popular on TikTok and gain 4.5K+ Gen-Z followers
MOOYAH Burgers
- Content
Norumbega Inn
- Brand
Our Approach
Create a brand that is rooted in tradition, while highlighting what Camden, Maine, has to offer, emphasizing the seasons and local activities. Every season shows a different side of Maine to keep people coming back to The Norumbega.
Brand Services
Elevating the branding of a boutique hotel on the coast of Maine to appeal to a new generation of vacationers, utilizing a timeless look to capture the rich history of The Norumbega.
- Brand Strategy
- Brand Identity
- Visual Systems
- Voice & Narrative
- Messaging Frameworks
- Typography & Color Systems
- Logo System
- Website & Mobile Design
To help showcase the seasonal inspiration of The Norumbega branding, candles matching the seasons were designed as souvenirs for visitors to remind them of their visit and encourage them to return during other seasons.
While working on the rebrand, inspiration was drawn from the original architectural elements of the castle to bring in nuances of the tradition surrounding the hotel.