Buddle Skincare
Moms didn’t need another ad at 3 am. They needed a community. So we built one at launch.
We partnered with Buddle Skincare to not only create, but launch the brand with a community-first approach, rooted in the belief that connection and shared experience are essential for moms during the early years with their babies. Rather than leading with traditional marketing alone, we focused on growing the brand through trusted voices, building a robust influencer, affiliate, and ambassador program supported by paid and organic channels. This strategy helped extend Buddle’s reach while fostering an authentic community of moms who not only loved the brand, but also supported one another by sharing real insights, advice, and experiences, turning Buddle into more than a product, but a trusted part of early motherhood.
Content crafted for care and conversion
Our team created a robust library of product imagery that brought Buddle’s baby skincare line to life across paid social and a custom-designed Shopify DTC site. Thoughtfully styled and intentionally captured, the visuals balanced softness with clarity, helping parents quickly understand product benefits while building trust at every step. Paired with a fully designed and developed ecommerce experience, the result was a cohesive visual and functional system that supported performance marketing and elevated the journey from first click to final checkout.
Turning scrolls into sales
Paid social campaigns were designed to do more than drive awareness. By pairing performance-minded creative with intentional targeting, we guided high-intent audiences directly to Buddle’s DTC site and optimized for actions that mattered most. The result was stronger engagement at the top of the funnel and measurable gains at checkout, delivering clear year-over-year growth across click-through rate, conversions, return on ad spend, and revenue.
- +128% Click-through rate (CTR)
- +98% Return on ad spend (ROAS)
- +53% DTC conversions
- +33% DTC revenue
Unboxing moments that spark conversation
As part of Buddle’s product launch strategy, we created custom influencer seeding boxes designed to turn first impressions into shareable moments. Thoughtfully packaged with product, branded swag, and playful touches, the kits were sent to content creators with the goal of encouraging organic unboxings and honest reactions. The result was authentic social content that helped introduce Buddle’s baby skincare line to new audiences through trusted creator voices.