GCG Marketing is now Agency Habitat

Telling the Stories of Seriously Powerful Brands

It starts by drilling down to the essence of what it takes to make it big in the highly competitive energy marketplace. We’ve told that story for two of the biggest successes in the business — ExxonMobil and XTO Energy.

Manufacturing & Industrial | Oil & Gas

Research
Branding
Advertising

Few industries come with a boom or bust reputation quite like the oil and gas business. The boom stories — those that manage the leap from scattered small oil fields to massive global corporations — make for some pretty tall tales. But no two success stories are alike. Take it from us. We’ve had a hand in sharing two of the biggest. One came with more than a century of historic growth. The other grew from eight employees to 4,700 in just a few decades. Of course, it’s how that past shapes the future that’s the real story.

125th Anniversary Book

When your company can trace its roots to the 1800s, you know you have a big story to tell. ExxonMobil presented this hardback history book to company employees and retirees in appreciation of their role in making the company what it is today. The narrative unfolds across 125 pages of content, featuring classic photography of the people, the moments and the marketing that fueled a company that shaped the world.

King Ranch Commemorative Book

This photo history book for ExxonMobil employees and shareholders recognizes one of the most successful business ventures in U.S. history. It’s the story of how a steamboat captain transformed of a vast stretch of essentially uninhabited coastal prairie and brush country into what became a cattle and oil kingdom of Texas-sized proportions.

ExxonMobil Lamp Magazine

ExxonMobil Outlook for Energy Brochures

XTO Logo Creation & Evolution

When XTO Energy asked us to design their logo, we didn’t imagine that one day we’d be asked to change it by another client. Apparently, it really is a small world — even when it comes to two of the biggest energy companies on the planet. When two of your clients merge, it creates opportunities to rethink past projects. ExxonMobil purchased XTO Energy and came to us to update the XTO logo to better align both brands. Simplifying the original was a natural solution that didn’t lose the XTO spirit.