Revision Skincare came to us with two core challenges: expanding into new audiences and evolving their brand and messaging to connect more directly with younger Millennial consumers through social commerce and e-commerce channels. With a deeply established clinical foundation, backed by rigorous R&D, formulation standards, and scientific credibility, Revision needed a way to translate that depth into messaging that felt more approachable, modern, and consumer-friendly. Our approach reestablished a clear messaging hierarchy across the brand, defining the core products to lead with and developing content that balances visually arresting, abstract storytelling with credible clinical education. This framework was then applied across key moments in the skincare awareness and discovery journey, allowing Revision to confidently scale into e-commerce and Amazon while preserving the integrity of its science and reinforcing its authority in skin longevity.
Our strategic goal to modernize Revision Skincare’s organic presence and expand engagement beyond their core 45+ audience. We executed a premium creative pivot, elevating high-end photography and videography while introducing more platform-native storytelling to increase relevance with Millennial and elder Gen Z skincare users. This shift immediately reshaped how audiences interacted with the brand, driving stronger saves, shares and repeat profile visits across Instagram. In just one month, we strengthened overall engagement quality and confirmed that the refreshed content approach is effectively attracting a younger demographic while reinforcing the brand’s medical-grade authority.
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