Case Study

The Face Shop

by LG Beauty

Social Media

Photography

Video

Strategy

Health & Beauty

K-beauty was having a moment. Our multi-channel content made sure The Face Shop owned it.

When The Face Shop entered the U.S. market, we helped scale content for the popular K-beauty brand by leaning into trending beauty secrets and the growing excitement around multi-step skincare routines. By highlighting innovative ingredients like snail mucin and centella asiatica, as well as trends like the iconic “glass skin” look, the content both educated consumers on the benefits and rituals of K-beauty and showcased The Face Shop’s diverse, accessible product range. This approach helped drive awareness, build relevance, and connect the brand with a new audience eager to explore the world of K-beauty.

Services

Photography

Social Media

Strategy

Video

Studios in Use

Production

Social

social first + lifestyle content

Our content approach for The Face Shop blended brand-led visuals with UGC and trend-driven storytelling to create a cohesive, premium, and social-first feed. Imagery highlighted the simplicity of the routine, key product features, and K-beauty accessories, while the signature pink palette ensured visual consistency across content. UGC and trending formats reinforced how easily Rice Water Bright products fit into everyday life and summer routines, positioning the brand as both elevated and effortlessly accessible.

PDP asset library

We developed a dedicated content shoot for The Face Shop with a clear focus on creating high-performing PDP assets that showcased the brand’s products with clarity and impact. By highlighting product textures, packaging details, and precise usage moments, we created visually compelling, easy-to-understand imagery that helped consumers better visualize how each product looks, feels, and fits into their routine. Expanding coverage across a wider range of products ensured The Face Shop had a versatile library of premium, conversion-driven visuals designed to elevate the online shopping experience.

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