Groovies

Groovies was founded on the belief that self-care extends to every member of the family, including our pets. With a focus on creating a healthier, better-formulated dental chew, the brand set out to raise the standard for pet dental care, because the pets we love most deserve the very best. As Groovies expanded to national distribution through PetSmart and availability on Amazon, the goal became growing awareness while clearly communicating what makes the product different. We brought the brand to life through an energetic and engaging content library and organic social approach designed for modern pet parents, emphasizing the importance of pet dental health, educating on Groovies’ thoughtful formulation and shape, and tapping into the shared experiences and community that come with being a pet parent.