Channel strategy
What lives where, why, and how each channel feeds the others. Custom to the brand, not a template.
Organic Social Media
The organic social media agency for culture-first brands.
We’ve built and managed organic social media for Juus, OLLY Vitamins, belif, Revision Skincare, and a dozen other brands. Strategy, content calendars, community management, and culture-listening. Built to do more than fill the feed. Built to make the brand worth following.
Our Services
Here's what we do
Content calendars
Weekly and monthly planning that mixes hi-fi campaign content, lo-fi native content, creator content, and reactive cultural moments.
Community management
Inbound (replying to your audience) and outbound (showing up in other people's comments where the brand belongs).
Culture-listening
We track the conversations, formats, and trends that matter to the brand, and turn them into content within hours, not weeks.
Platform expertise
TikTok, Instagram, Pinterest, YouTube Shorts, LinkedIn, and emerging platforms. Each gets its own strategy.
Always-on rhythm
Not campaign-by-campaign. A continuous rhythm of content, listening, and response.
Select Clients
+92% increase in organic reach
We pivoted the brand away from polished perfection toward relatable, lifestyle-driven UGC and trend-forward storytelling. The shift made OLLY feel more human and in tune with where moms actually are.
+10.2K Followers
We balanced custom, high-performance formulations with a playful, "chronically online" brand soul, shifting the narrative from ingredient-heavy to identity-driven lifestyle.
+509% Instagram Video Views
We reestablished a clear messaging hierarchy across hero products, pairing credible clinical education with visually arresting, abstract storytelling.
+2.9M Instagram total reach in year 1
We partnered with Buddle Skincare to launch the brand with a community-first approach, rooted in connection and shared experience for new moms.
Built on our system
All your channels, content, and approvals in one place.
Our channel management and brand approvals system means your team and ours are always on the same page. Drafts, approvals, content calendars, and live posting flow through a single platform we built ourselves.
OUR In-House Production
The reason we have an in-house production team isn't to upsell you.
It’s because briefing an outside vendor on your brand, every shoot, every campaign, is how consistency dies. Our animators, photographers, videographers, and set stylists are in the same building as the strategists. So when something needs to change fast, it changes fast.
More Case Studies
Things brands ask us all the time.
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A culture-first agency builds brands by helping them show up in culture, not just sell into it. We handle organic social, content production, creator partnerships, and IRL activations as one connected practice. The goal is a brand that lives in the feed and in real life, with content people actually want to follow.
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Four core services: organic social media management (strategy, content, community), content production (in-house studio, hi-fi to lo-fi), creator and partner programs (long-term creator communities, affiliate structures), and IRL activations (pop-ups, sampling drops, community events).
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Consumer brands across beauty, wellness, and lifestyle. Clients include JUUS, OLLY, CALPAK, Buddle Skincare, Vizio, Revision Skincare, Belief, American Airlines, 7-Eleven, LG Beauty, and Third Love.
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We publish a quarterly algorithm update covering what’s actually changing on TikTok, Instagram, and Pinterest. Internally, the team runs a weekly trend review, monitors creator content full-time, and tests new formats on our own brand (Buddle) before recommending them to clients.
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Yes, always. The brand owns its social accounts, the audience, the content rights (within agreed-on usage), and the analytics. We’re a partner, not a gatekeeper. If the engagement ever ends, the brand walks away with everything intact.
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Every brand gets a crisis response protocol at kickoff covering tiered responses, escalation paths, and brand-voice guidelines for handling criticism. For most brands, the day-to-day is just thoughtful community management. When something escalates, we coordinate with the brand’s PR or comms team in real time.
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Both. We’re a full-service social media management agency that handles strategy, content production, community management, and reporting end-to-end. Brands also engage us as a social media strategy agency for shorter-term strategy sprints, audits, and channel architecture work without the ongoing management.
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Yes. Social listening is part of our culture-listening practice — we track brand mentions, category conversations, competitor moves, and emerging cultural moments across TikTok, Instagram, X, Reddit, and Pinterest. The output is content that lands when a moment is happening, not weeks after.
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Paid agencies measure in ROAS and treat social as a media buy. PR agencies measure in placements and think in press cycles. Habitat is built for organic social, content, and creator work. We measure in earned attention, brand equity, and community growth on a 6 to 12 month horizon.
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Fort Worth, Texas. We work with brands across the country. Our in-house production studio is at 2733 Cullen St.
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Most likely yes. We have anchor experience in beauty (JUUS, LG Beauty, Belief), wellness (OLLY), skincare (Buddle, Revision), travel (CALPAK, American Airlines), and consumer retail (7-Eleven, Third Love). If you’re in beauty, wellness, or lifestyle and not sure if we’ve worked with brands like yours, the fastest way to find out is a 30-minute intro call.
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Most engagements run on 6 or 12 month agreements because that’s the timeline organic social actually compounds on, but we work with brands on shorter-term project scopes too (a single content shoot, a one-off activation, a strategy sprint). What we don’t do is 30-day “trial” social management — the work doesn’t show its value in 30 days.
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